During the two sessions, the logistics industry became one of the hot spots. The integration of online and offline is a trend. The influx of cross-border players and the help of capital have made the competition of logistics enterprises more intense. The ten battlefields will determine the future of the logistics industry.
psychological warfare
In the battle of logistics, psychological victory is king
2015 will not be quiet. Judging from the recent lively market and active planning, the traditional subdivision of logistics is being broken, and three subdivision ideas with location, distance and time as the core are gradually formed. At the same time, qualified logistics enterprises are launching platform and ecological construction.
At this critical juncture, last year's trial and error may come to an end. Starting from the new economic and new situation, more PK will be generated psychologically in this process. The transparency of information will allow you to discover more temptations, urban logistics, joint distribution, community e-commerce, fresh food e-commerce, overseas shopping, logistics social, trading platforms, smart logistics, the Belt and Road, etc. It seems that every field contains Great logistical opportunity. As a logistics builder, you need to resist the temptation, what can be done, what can't be done, where do you want to go, what do you want to do, what advantages do you have, etc. There may be entanglements, loss, and loneliness in the process. , it depends on whether you can stand it.
Flat battle platform
Logistics decentralization, logistics enter deep transformation
In 2015, the logistics platform will continue to be active in the market, and various tricks and ways of playing will continue to emerge one after another. This is an opportunity and a challenge for traditional logistics people. The opportunity is that you can leverage or learn from yourself to transform yourself and transform; the challenge is that the platform is not so fun, it is a game that burns money, can you handle money and people? These are all questions. But from another perspective, we find that platformization is the direction in the long run, while for traditional logistics, the key lies in decentralization, mobilizing internal vitality and enthusiasm, open-mindedness, and positive changes.
Under this trend of thought, the battle between platforms and between platforms and traditional logistics is bound to become more intense. The price war may be the first choice, the resource war is the second, and the customer war is the foothold. For traditional logistics people, you may have a big crisis in the medium and long term just by relying on your previous relationship. If you don’t hurry up to build your logistics solution capabilities, system integration service capabilities, productization and branding capabilities, I’m afraid the road ahead will be It is not so easy to go, and sooner or later, these emerging, innovative and wolf-like platforms will be integrated or eliminated. This is not an alarmist, but an ongoing or imminent industry integration change.
cyber warfare
Logistics competition, the network can really win the world
In the era of traditional logistics, the logistics service network composed of points (outlets, stores, receiving points), lines (branch lines, trunk lines, etc.) and surfaces (regional centers, branches, etc.) A powerful weapon, but now the invasion of the Internet and mobile Internet is reducing this power and breaking out a new battlefield!
For logistics people, the traditional logistics service network is an indispensable part, but this kind of physical service network alone is still not enough to win today's wars. Because emerging logistics is moving the network from the ground to the online virtual network (such as e-commerce platform, social platform, information management platform, network platform, etc.), this is a brand new era, and the multi-network integrated logistics network will It is the core ability to win the future. The competitiveness of a single logistics operation network is declining. Now it is time to deploy a multi-dimensional network war and take active actions.
capacity war
Consolidation of transport capacity, one acre of land is still not enough
Due to the large investment and difficulty in management, the shipping capacity of sea and air transportation has entered the late stage, and for the vast land transportation market, trucks have become another target market. Since last year, some participants have announced their own integration figures, ranging from hundreds to several. Thousands, hundreds of thousands, and everyone is crazy about numbers. It seems that the capacity can really quickly gather with new models, new tools, and new platforms. But when we return to the actual operation level, we find that data is only one aspect. The key is activity, viscosity, and cross-platform. Every integrator is working hard for his own land.
It seems that the better the number is, the bigger the better. However, for the integration of transportation capacity, the key lies in the later operation. What can you bring to the added capacity, and what value can you bring to both parties involved? How can you make the capacity continue to play with you? If you can’t answer this question, I’m afraid it won’t be that easy. Just by quickly circling it, the story is not over, it may have just begun, and the current situation is still in a state of chaos. In the end, who can stand up to the tide, I am afraid that capital, resources, users, talents and time will work together to prove it.
township battle
Magical place, endless logistics guerrilla warfare
The e-commerce has been painted, the courier has arrived in the village, and the village station has been established, and all this has just begun. The layout of the countryside is more difficult than you think. The area is too wide and the differences are too great. How should you integrate and break through? Every township is a battlefield, and you cannot play it all by yourself. According to the latest research by the York team, the environment in rural areas is changing, mobile internet has given birth to transparent information, and villageization and urbanization are setting off a new peak in rural construction. Local logistics, cross-regional logistics, and e-commerce seem to be near and far. In the near future, the Internet has become easier, and the contact information has become faster and more recent; in the far distance, the logistics options have not been discussed, and it is unreliable to find anyone, which makes people entangled, so traditional local purchases, traditional logistics are still very reliable.
This is a problem, which requires more market layout, market education. For logistics people, express delivery may be the first wave, and express delivery is the second wave. The localized third-party logistics, regional logistics, agricultural logistics, etc. may be the third wave of battlefields. Whoever can take the lead and bind the rural areas first will have the opportunity. In the future, there will be various situations such as large logistics, small logistics, and fine logistics in this market. Decentralized design will be the core point. In terms of winning the future, all-you-can-eat can only be a very distant dream. Survive first.
product war
The competition of logistics products is not only about operation
Returning to the essence of logistics, service is the core, and meeting the logistics needs of customers is the key. However, with the changes in the logistics market, the competition in logistics requires innovative products as the lead. Without the differentiation of products based on the five core logistics services (service, timeliness, safety, price, region, etc.), I am afraid it will not be so easy. In addition, for traditional logistics, operational capability is the core competitiveness, but with the intensification of Internetization and platformization, the single-core operation of operational capability is facing challenges.
In the new competitive environment, operation is the key to the commercialization of logistics services, but not all, but the construction of comprehensive competitiveness that integrates operational capabilities, technical capabilities, marketing capabilities, continuous innovation capabilities, and Internet adaptability. Because in the era of product innovation, comprehensive ability determines everything, not only one aspect of expertise. This is an era of integration and an era of combination. The logistics product battle is just around the corner. Logistics explorers, it is time to think about the How to carry out the productization of logistics services to the end.
financial war
Financial double-edged sword, logistics can really beat finance
The combination of capital flow and logistics has become an inevitable choice for the development of the logistics industry. In this process, various financial services and products are coming. In 2015, this market will not be lonely. Factoring financing, small loans, P2P financing, crowdfunding financing, small bank loans, credit loans, etc., they are all staring at this undeveloped financial virgin land.
It is a fact and helpless that logistics companies are short of money. Long account periods, tight profits, soaring costs, etc. affect the capital needs of this industry. Small scattered, irregular, these are the basic facts of the industry. This is just the right opportunity for finance. To have money, there must be a way out, and new ways to make money must be found. Finance does not create value, but only transfers value. This transfer is ruthless, and sometimes there are no signs. It can be said that finance is in The battle in logistics has already started, but you, the logistics person, did not notice it. For our ordinary logistics explorers, connecting with finance, leveraging its strengths, using its own methods, optimizing their own funds, business and management, and using them for me is the correct way to deal with it. You can't beat it, but it doesn't mean you can't use it well, come on, logistics man!
Talent war
A smoke-free battlefield is becoming the norm in logistics
Recently, an article about logistics IT personnel is hard to find, and cross-border logistics personnel are popular, which has aroused the resonance of logistics enterprises. Finding talent is not easy, but losing talent is like flowing water. The transformation of logistics needs talents, the innovation of logistics needs talents, and the development of logistics needs talents even more. Talent has never been so important to logistics.
In this process, compound talents who have expertise, understand logistics, understand the Internet, understand new trends, and have the ability to execute have become the focus of competition. Online interaction and offline PK often occur among logistics people. In the process, logistics talents emerge. This is a battlefield and a training ground at the same time. For logistics operators, you need to keep your eyes open, look at the world of talents outside, and build the talent system of the enterprise in time; open up, train talents, discover talents, and actively use them, otherwise no matter how grand the competition strategy, product I am afraid that the lack of talents in the service may be a dream.
O2O battle
Online and offline, a paradise for logistics innovation
Logistics used to be a very traditional offline service industry. Now, with the O2Oization of the business structure, the logistics industry is undergoing baptism and entering the era of online and offline integration. Since 2014, various emerging logistics companies with logistics O2O or similar logistics O2O concepts are gaining recognition. Online logistics resources, real online resources, real resources transactions, and crowdsourcing of transaction information are becoming an important part of creating logistics O2O. The core of the service system.
In this battlefield, new ideas, new gameplay, new models, new market segments, etc. are connecting traditional logistics to the Internet. At the same time, the changes in the Internet are also borrowing the physical resources of logistics to return to the offline, forming a reverse trend. This new battlefield has already started in the fields of intra-city logistics, community logistics, logistics media, logistics parks, e-commerce logistics, etc. All players have just entered the game, and the good show has not yet begun; everyone has only begun to fight. For traditional logistics people , you need to decide whether to join the battlefield, or to transform from defense to offense as soon as possible. Because this era is an era of robbery, no one's territory can last for a long time, it depends on how long you can hold on.
smart warfare
In the era of intelligence, logistics needs to be more efficient
Intelligent manufacturing, mobile Internet, wearables, big data, cloud computing, etc. are advancing human life into a new era of intelligent life. In this era, life is smart, is logistics still far? UAVs deliver express, automated Logistics sorting, handheld logistics terminals, voice-controlled logistics, robots, unmanned driving, etc. are all changing the operation mode of traditional logistics.
However, when we returned to the field of logistics, we found that logistics was still so traditional. Loading and unloading depended on labor, sorting depended on labor, and information collection depended on labor. Labor costs were still a huge pain in this industry. in this way. This industry is undergoing extensional integration, while the integration of internal efficiency improvement as the core is only quietly cultivated in a few logistics companies. Perhaps this will determine the future, because logistics is no longer traditional, but driven by technology. This kind of logistics will first occur and grow within the enterprise, and then will extend to the entire industry, and finally promote logistics into a new stage of great integration, great change, and great breakthrough. There is still a long way to go, but we still work hard. This war has no end, only a process. Time will tell in the future.
